From Wired:

New research suggests an influenza virus could go into hiding in the ice when earlier generations of humans, birds or other hosts developed immunity strong enough to drive the virus to extinction. It’s a sort of evolutionary loophole.

“It can bring a set of viral genes back to life that have been frozen for centuries or thousands of years,” said environmental biologist Scott Rogers of Bowling Green State University in Ohio. “If hosts haven’t seen the virus in a while, then there may be no active immunity.”

I suppose, before we all die hideous deaths, that some spry entrepreneur will come up with a knee-slapping Flu Pandemic/Global Warming/Anti-Hummer bumper sticker or two.  We’ll have to see how funny they are, but I suspect it will be worth it.

Wired Article